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This is AMA: Makers Making Change
  • Corporate Purpose

This is AMA: Makers Making Change

Inspiring story of Albertans “Making” a difference for people with disabilities.

Get Back in the Habit: Left turns
  • Corporate Purpose

Get Back in the Habit: Left turns

AMA's Get Back in the Habit campaign is reminding drivers of all experience levels why it's important to brush up on road safety habits.

Day in the Life: AMA Service Vehicle Operator
  • Corporate Purpose

Day in the Life: AMA Service Vehicle Operator

Take a look inside a day in the life of AMA Service Vehicle Operator, Rob Casson.

Begin the Summer with a Bang on Canada Day
  • Things to do

Begin the Summer with a Bang on Canada Day

Celebrate our nation’s birthday at festivals across Alberta

Explore Alberta’s history on the road
  • Rewards

Explore Alberta’s history on the road

Road trip across the province and discover museums, historic sites and restored villages.

Savvy entrepreneur expands culinary empire 
  • Member Spotlight

Savvy entrepreneur expands culinary empire 

An Edmonton bistro owner used her savvy entrepreneurial skills and the help of AMA Registries to expand her business.

Q&A with Country’s Corb Lund
  • Member Spotlight

Q&A with Country’s Corb Lund

Canadian country and western singer-songwriter Corb Lund shares his favourite things and talks about his new album.

Meet the volunteers who protect wildlife
  • Community

Meet the volunteers who protect wildlife

Volunteers are the backbone of wildlife organizations in the prairie, rescuing and rehabilitating wild animals that need help.

Northern Exposure: Driving from Whitehorse to Dawson City
  • Travel

Northern Exposure: Driving from Whitehorse to Dawson City

Take your RV up north, driving from Whitehorse to Dawson City and all the gems in between.

Lindsay Heisler supports local businesses
  • Community

Lindsay Heisler supports local businesses

A local business owner revolves her business model on sharing and supporting other local, small Alberta businesses.

Landscaping for wildfire prevention
  • Your Home

Landscaping for wildfire prevention

Protect your yard—and your home—from wildfires this season with fire-smart landscaping tips.

Iconic Cross-Country Pit Stops
  • Things to do
  • Travel

Iconic Cross-Country Pit Stops

Add these Trans Canada Highway pit-stops to your road-trip plan, no matter where in the country you're driving.

Tips for Planting Vegetables
  • Good to Grow

Tips for Planting Vegetables

Green thumbs take notice, Victoria Day is the ideal time to get planting

Smart packing strategies for road trips
  • Travel

Smart packing strategies for road trips

The key to an amazing road trip is sticking to the essentials and getting creative with how you maximize your vehicle space.

Get Your Vehicle Road Ready
  • Driving

Get Your Vehicle Road Ready

Heading out on a road trip this summer? Get your vehicle ready for the trip with theses tips.

Get the Best Car for You
  • Driving

Get the Best Car for You

A break down some of the most popular types of vehicles on the road and what kind of driver suits them best.

Protect Your Home While You’re Away
  • Your Home

Protect Your Home While You’re Away

Keep your home safe and secure while you're away, whether it's for a few days. weeks or months.

100 years of AMA: The Motorcycle Patrol
  • 100th Anniversary

100 years of AMA: The Motorcycle Patrol

AMA celebrates its 100 year history with stories from the past--the first up is about the Motorcycle Patrol founded in 1937.

Steering into the Spring Season
  • Driving

Steering into the Spring Season

Stay safe on the road as spring brings unpredictable weather and unique driving challenges.

Bird Call: Welcome and nurture our feathered friends
  • Community

Bird Call: Welcome and nurture our feathered friends

A surge in birdwatching enthusiasts has nature and wildlife conservationists urging the public to the welcome feathered friends with care.

Link to Alberta Motor Association website.

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© 2026 Alberta Motor Association. All rights reserved. The Alberta Motor Association (AMA) is one of the largest membership organizations in Alberta, representing a million members provincewide. As a leading advocate for traffic safety, travel, consumer protection, and crime prevention, AMA helps protect the things that matter most, cares for and participates in the communities we serve, and represents our members’ needs to industry and government.

  • Digital Magazine
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  • Visit the AMA site
  • AMA Insider Archives
  • Things To Do
  • Online Exclusives
  • Travel