Corporate Purpose


When helpers need help: The Jasper Food Bank

When helpers need help: The Jasper Food Bank

If ever there was a cruel summer, it was the one we experienced in 2024. From the devastating wildfires in Jasper to golf ball-sized hail in Calgary, tens of thousands of Albertans experienced profound personal and financial losses. In fact, it was the most challenging summer on record for damage from weather events and natural […]

Boost your karma with AMA’s mobilization kits

Boost your karma with AMA’s mobilization kits

When Danielle Hessler first heard about AMA’s mobilization kits, she saw an incredible opportunity in these food-drive kits designed to inspire Albertans to collect non-perishable food items for their communities. It was three years ago when Hessler—a hockey coach, mother of three and a human resources professional who sits on AMA’s board of directors—borrowed her […]

Keep your kiddos safe this spooky season with AMA

Keep your kiddos safe this spooky season with AMA

Is it a witch?! A vampire?! A ghost?! Nope, it’s just the light catching your AMA safety armband. When it comes to trick-or-treating, our top priority is keeping our little ones safe and visible. That’s why we’re giving out free reflective armbands to help them stand out this Halloween. They’re easy to slip on and […]