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Image Credit: Robert Massey / Banff & Lake Louise Tourism

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By Allison Bench

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© 2026 Alberta Motor Association. All rights reserved. The Alberta Motor Association (AMA) is one of the largest membership organizations in Alberta, representing a million members provincewide. As a leading advocate for traffic safety, travel, consumer protection, and crime prevention, AMA helps protect the things that matter most, cares for and participates in the communities we serve, and represents our members’ needs to industry and government.

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