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How Going to a Travel Expert Can Add Value to Your Vacation

By Craig Moy

Albertans are more eager than ever to go abroad, but supply and staffing constraints—plus ongoing volatility—adds uncertainty to travel. “Even if you like researching trips, there’s just so much to consider now that it can quickly become overwhelming,” says Terry Vander Linden, AMA Travel’s product marketing manager. An AMA Travel counsellor can help you navigate all of the uncertainty—while also saving you time and adding real value to your vacation. 


Many airlines are operating with far fewer flights than in pre-Covid times, and their prices vary greatly. AMA Travel counsellors can sift through options and help you decide if it’s worth paying a bit more for benefits like seat selection and baggage allowances, while getting you the lowest-price fare.


“If you want the absolute lowest price, our counsellors can get that for you,” Vander Linden says. With AMA Travel’s Best Price Guarantee, you’re assured of exactly that for any hotel in Canada and the United States. 

But the real benefit of a travel counsellor comes in their ability to find high-value upgrades: “You might, for example, get breakfast and parking for an extra $10 a day.”


Explore your destination with comfort, privacy and freedom by renting a car through a participating location. Alamo, Enterprise and National all offer AMA members exclusive discounted rates with locations worldwide. 

Other exclusive benefits for rentals within North America include two free additional drivers, unlimited mileage on most rentals and earn AMA reward dollars on full-size cars or above.

Vacation packages 

All-inclusives, cruises and other packaged trips take some of the stress out of travel planning. Booking with AMA Travel and our partners may get you access to better prices or payment terms than booking on your own, and agents can provide you ideal upgrades, top excursions and more ways to enhance your trip.

Book a vacation that best suits your needs with one of our expert AMA Travel counsellors. Visit


AMA Travel’s affordable travel insurance policies* help protect you and your travel investment in case of the unexpected (even Covid-19, in some circumstances). AMA Travel counsellors provide peace of mind by helping you get the coverage you need—and actually understand. 

24/7 assistance

In the current climate of uncertainty, travel hiccups can happen. Lately, some airline call centres have experienced hours-long hold times. 

“If you’ve booked with us, it’s the agent who spends that time on hold—and then fixes the problem—while you sit by the pool or head out for a round of golf,” Vander Linden notes.


AMA Travel counsellors know the ins and outs of the travel industry, including what’s happening at your destination. They can also advise you on the little things, such as suggesting necessary smartphone apps to help with your trip. It could be an app to help with your Disney experience or one to register your Covid-testing status with the government.


With AMA Travel, your agent does more than the basics. They learn your travel preferences to suggest experiences and attractions that suit you. You might even discuss future travel goals, so they can alert you on deals for one of your bucket-list destinations.

Still not convinced? Here are more reasons to an appointment with an AMA Travel Counsellor.

*AMA Travel Insurance is underwritten by Orion Travel Insurance Company.  Certain exclusions, limitations and restrictions apply. Subject to certain terms, conditions and limitations.